The WordPress platform is one of the simplest ways to create colorful and well laid out webpages. Setup is usually performed with a few mouse clicks, so no coding knowledge is required.
The platform supports thousands of various designs known as themes, some of which are suited to specific users such as small businesses, whilst others have a more general appeal.
Many WordPress themes are designed for blogs, but there are more specialist ones, such as for art and photography portfolios. There are also premium WordPress themes available for those who want to invest extra in their website, and there are also ecommerce themes for business users.
When starting out you may feel overwhelmed by the choices available, especially if you’re not sure if a theme is worth buying. Also, do check that any theme you do consider will work properly with any WordPress plugins you have also installed.
In this guide, you’ll discover five of our very favorite free and paid WordPress themes. Whether you’re a freelancer on a tight budget or an established business, rest assured there’s a theme for you.
Best WordPress themes – at a glance
Hestia is the perfect theme for those with small businesses, startups, online agencies and firms due to its multi-purpose functionality. Users do not have to pay to download this theme. Installation and setup is designed to be user friendly.
This theme is best suited to users who want to setup an ecommerce platform. Hestia integrates with WooCommerce, allowing users access to beautifully designed product listings. There is an easy to use drag and drop feature suitable.
This theme comes with custom background settings which aid in adding photos to your site and making it your own. It has a multi-purpose one page design, a widget designed footer and a blog or news section.
It integrates with Travel Map, Photo Gallery, Flat Parallax Slider and Elementor Page Builder. Hestia is responsive and uses Material Kit for design.
As with most WordPress themes, there is a demo for users to sample before downloading.
X is a paid WordPress theme suitable for all types of websites.
The theme comes with four categories of built-in demos. Each of these themes cover a wide variety of potential projects. This means that no matter what you have in mind, X more than likely has a design suited to your needs.
Cornerstone is included with X. This is one of the most popular WordPress web page builders. The drag and drop feature is easy to use. Users are able to see exactly what their page will look like live as they are building. This enables users to change and edit while building their site.
There are a huge number of customization options, with which users can build a unique webpage. It's also constantly updated and you get features like the custom font or inline editing. In the early 2019, X introduced Dynamic Content which helps a lot when building out content throughout your site.
X comes with a feature called ‘the customizer’. This is a handy tool as many premium themes come with their own theme options page that is not entirely compatible with WordPress. ‘The Customizer’ is highly intuitive. It integrates seamlessly with WordPress. It will help you to customize the look and feel of your website.
The regular license for X is $35 which includes future updates and 6 months customer support. Users can opt to extend support to 12-months for an additional $8.63.
Allegiant is a highly customizable WordPress theme that is most suited for small businesses that are just starting out.
The theme itself is simple and well laid out. Across the top there is a large header to highlight your most popular services or products. The slides on the homepage can be displayed in any order.
The theme offers several feature blocks which can be easily inserted onto your page with details about your business team or your past endeavours amongst others. These blocks come with the theme’s plugin ‘CPO Content Types’. The plugin is free and installs very quickly.
These pre-built blocks also come with testimonial section. It is very easy to copy and paste information into the blocks.
Allegiant integrates with other free popular WordPress themes such as WooCommerce, Yoast SEO, WPML and Contact Form 7.
It’s also free to download from the WordPress website.
Some online commentators mention that while the theme is customizable it is not easy to figure out how to do so. They don’t recommend Allegiant for newer users.
Astrid is the perfect choice theme for most businesses.
The theme has an impressive array of built-in widgets that users can take advantage of. Widgets and page templates are available for services and employees amongst others.
Astrid comes with a huge variety of fonts and color options. Users can easily edit the full width header to whatever they see fit. Users can also use a ‘call to action’ button with a message over it.
The theme is translation ready meaning that it can still be accessed by those users who do not speak the same language as your business.
Users can use visual graphs and displays to show their past work and experience. WooCommerce support is provided for selling products on your website. Astrid helps to make your site look well on tablets and smartphones.
Astrid is free to download but those users who want more out of their theme can ‘Go Pro’, which costs $60 for a licence. All packages offer a 30-day money back guarantee.
Sydney works well for freelancers and companies who want to create a strong online presence.
It is highly customizable with many options to choose from such as Google Fonts and logo uploads. The theme has more than 600 Google fonts to choose from.
For users who want to show off, there is a full screen promotional banner that can be edited to suit your needs.
The custom elementor blocks can be designed as you see fit and to suit your promotional needs. Sydney can also display social media icons at the bottom of your page.
The theme is translation ready and provides the necessary tools for a smooth translation process.
Users have access to full color control, sticky navigation, header image and a full screen slider. Sydney also offers Parallax background affects. Users can add this to any row in the theme layout.
The theme is free to download, and costs £59 for a Pro licence.
Uncode is a multi-purpose theme suitable for most users.
The theme offers users a huge variety of website demos. These include classic, portfolio, blog and ecommerce layouts.
Uncode’s images are fully adaptive so that they adjust automatically to whatever screen size they are being viewed on.
Users can edit their demos through the WPBakery Page Builder Plugin. They can also access to the handy drag and drop content editor. Uncode is compatible with most third-party plugins.
The themes large media library makes it easier for users to embed any type of media to your WordPress site.
Uncode has over 6 different menu types with advanced options. These include top right, justify, left, center, overlay, offcanvas and lateral.
The theme is WPML certified and offers RTL (Right to Left) support. The premium themes included are VC Page Builder, VC Clipboard, VC Particles, LayerSlider, Slider Revolution and iLightBox. In the recent updates, new features are available like animated headlines, highlighting effects and frontend editor, among other things.
You can purchase for $59 and includes future updates and 6 months support. If you want to extend support to 12 months, an additional $17.63 is needed.
Foodie Pro helps users to create a beautiful blog based around all sorts of culinary delights.
It is created by the Genesis Framework. This means your website will have a solid combination of this Framework along with WordPress. The theme comes with a huge amount of typography and color options.
Users can build their site using up to 3 homepage and 5 site wide widget areas. These can be customized to fit around your brand.
The theme allows users to upload their own logo with one click. There is also full support for text-based logos.
Foodie Pro’s ‘Theme Customizer’ allows users to customize the theme’s settings, colours and backgrounds images.
The ‘Foodie Pro Theme’ can be purchased for $129.95 for one year. This includes the Genesis Framework, Foodie Pro Theme, instant access, unlimited updates, supports, sites and access to detailed tutorials.
If this is not enough, users can avail of the ‘Pro Plus Membership’ for $499.95 (£377.81). This includes all the ‘Foodie Pro Theme’ has to offer plus access to every theme the company makes including future themes.
TheBlogger is a WordPress theme suitable for storytelling and writing. It comes with a responsive design and multiple gallery features. TheBlogger also comes with a live customizer which helps you to tweak every part of your theme.
It is Retina-ready and can be optimized for tablets and smartphones. Users can try the theme before buying. They can test drive the customizer to see if it meets their needs.
There are a wide variety of widgets and sliders available to showcase your posts in image or video format.
TheBlogger comes with helpful documentation that is straightforward and easy to follow. MailChimp for WordPress is also included. This allows you to send out newletters to blog subscribers.
The theme integrates with Ninja Forms. Users can easily create and add forms with the drag and drop feature.
A regular license costs $59 which includes future updates and 6-months support. Users can upgrade to 12-months support for a further $17.63 (£13.6).
Grand Portfolio is designed to cater for those users involved in most areas of visual design. It works best for photographers, fashion designers and architects.
The theme has a variety of gallery and portfolio modules. There are also choices for those interested in blogs and creating magazines. It’s useful for musicians as it has support for biographies along with event reservation support.
Grand Portfolio themes can be viewed in split screen along with a full screen option for users who want to show off all their designs in their full glory. Users can utilize the infinite scroll option so that designs keep loading as you come to the end of each page.
Users can customize elements color, background and typography with the built-in live customizer. Revolution Slider and iLightbox are included with the theme. These two premium themes usually cost around $34 (£25.87) each.
Users gain access to the built-in ‘Content Builder’. This comes with a handy drag and drop feature.
Grand Portfolio is fully responsive. It has also passed Google’s mobile compatibility check meaning that it is SEO optimized.
Users can purchase the regular license for $59 which includes future updates and 6-months support. An additional 12-months of support can be added for $17.63.
Shopkeeper is a user-friendly WordPress e-commerce platform. The homepage consists mainly of one large slider, designed to catch the eye of any potential clients. This is part of the Slider Revolution plugin which is included. Various optional plugins like "Shopkeeper Portfolio Addon" can also be installed.
The theme integrates completely with WooCommerce, and translation is supported with the WPML plugin. Shopkeeper is Retina-ready and fully responsive, making it perfect to view on both tablets and smartphones as well as your desktop computer.
The theme is easily customizable. Users do not need knowledge of complex codes in order to use it. There are a huge array of pre-built layouts to suit your needs, but failing this, users can create their own layout from scratch.
Users can also upload their own logo, change fonts and colors. Visual Slider and Revolution Slider plugins are included with the Shopkeeper theme; these cost around $26 (£19.5) each. Shopkeeper itself sells at $59 for a regular license. Users can upgrade to 12-months support for a further $17.63.
Some online commentators have noted that the huge amount of customizable settings contained within Shopkeeper can be overwhelming for newer users.